2026 World Cup Host City Insights – Philadelphia

August 19, 2024

Mike Koeshartanto

2026 FIFA Men’s World Cup Countdown
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Market Overview

CategoryUnited StatesPhiladelphia
Population334,914,8951,603,797
Persons <18 years old21.7%21.1%
Persons 65+ years old17.3%14.7%
White, alone75.5%36.3%
Black, alone13.6%39.3%
Hispanic or Latino19.1%14.8%
Persons in HH2.573.01
Language other than English spoken by age 5+21.7%24.9%
Bachelor's degree or higher34.3%36.3%
Median HH income$75,149$56,517
  • 2. Los Angeles – 5.48 million (4.78%)
  • 3. Chicago – 3.46 million (3.02%)
  • 4. Philadelphia – 2.94 million (2.57%)
  • 5. Dallas – 2.71 million (2.37%)
  • 6. San Francisco-Oakland-San Jose – 2.49 million (2.17%)

WORLD CUP HOST CITY INSIGHTS – MIAMI

Like what you’re reading and want to see more? We’ve got the same insights for Miami – the fourth market for which we did a deep dive ahead of the 2026 FIFA Men’s World Cup.

Category% of PopulationIndex
Participated in Soccer/12 Mo3.08%98
Watch World Cup Soccer8.26%100
Watch International Soccer5.97%98
Watch the U.S. Men's National Team4.38%100
Watch the U.S. Women's National Team3.75%100
Watch MLS4.85%101

United States of Soccer

Soccer’s time has come. To grasp the impact the World Cup will have, you must first get to know the American fans and their passion for the sport. Soccer isn’t a trend — it’s here to stay and it’s growing fast. Our report goes deep into the American soccer audience, shedding light on its demographics, characteristics, and the factors that most shape fandom. 

  • Over-index in participating in soccer in the last 12 months
  • Over-index in likely demand for watching the World Cup on TV

Zip Code2024 Participated in Soccer/12 Mo (Index)
19383 (West Chester)235
19716 (Newark)234
08544 (Princeton)233
19104 (Philadelphia)176
19102 (Philadelphia)168
19127 (Philadelphia)168
08105 (Camden)167
08611 (Trenton)162
19107 (Philadelphia)154
19149 (Philadelphia)154
19103 (Philadelphia)151
19374 (Toughkenamon)143
08110 (Pennsauken)141
19130 (Philadelphia)139
08609 (Trenton)136
19106 (Philadelphia)135
19123 (Philadelphia)133
19109 (Philadelphia)132
19148 (Philadelphia)131
08629 (Trenton)131

Zip Code2024 Watch World Cup Soccer (Index)
19374 (Toughkenamon)164
19109 (Philadelphia)152
19383 (West Chester)136
19716 (Newark)136
08544 (Princeton)136
19345 (Immaculata)136
19149 (Philadelphia)131
19102 (Philadelphia)130
19127 (Philadelphia)130
08542 (Princeton)129
19147 (Philadelphia)127
19107 (Philadelphia)126
19103 (Philadelphia)126
08611 (Trenton)125
19130 (Philadelphia)123
19148 (Philadelphia)123
19405 (Bridgeport)123
19087 (Wayne)123
19348 (Kennett Square)122
08629 (Trenton)121

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