2026 FIFA Men’s World Cup Countdown
In the fourth edition of our series highlighting 2026 FIFA Men’s World Cup host markets, we’re putting Miami – host of seven games, including a quarterfinal and the third-place game – under the microscope. Whether you’re a marketer, a brand, or just a fan, we’ve gathered a sampling of insights to help you capitalize on Miami World Cup soccer interest.
Market Overview
Before we dive into soccer-specific info, let’s start with a snapshot of the demographics of the Miami and Ft. Lauderdale metro areas in comparison to the rest of the United States. Below are insights into population, age, race, family size, education, and income via the U.S. Census Bureau.
| Category | United States | Miami | Ft. Lauderdale |
|---|---|---|---|
| Population | 334,914,895 | 442,241 | 182,760 |
| Persons <18 years old | 21.7% | 17.1% | 18.5% |
| Persons 65+ years old | 17.3% | 17.3% | 19.0% |
| White, alone | 75.5% | 30.2% | 51.8% |
| Black, alone | 13.6% | 12.9% | 27.6% |
| Hispanic or Latino | 19.1% | 70.2 | 19.2% |
| Persons in HH | 2.57 | 2.42 | 2.24 |
| Language other than English spoken by age 5+ | 21.7% | 75.9% | 28.6% |
| Bachelor's degree or higher | 34.3% | 38.7% | 43.0% |
| Median HH income | $75,149 | $50,989 | $81,544 |
The Miami-Ft. Lauderdale DMA is the 16th biggest television market in the U.S., according to Nielsen, with 1.7 million TV households. This accounts for 1.48% of all U.S. TV households. For comparison sake, here are the DMAs that surround Miami-Ft. Lauderdale:
- 14. Seattle-Tacoma – 1.81 million (1.58% of U.S.)
- 15. Minneapolis-St. Paul – 1.74 million (1.52%)
- 16. Miami-Ft. Lauderdale – 1.70 million (1.48%)
- 17. Denver – 1.63 million (1.42%)
- 18. Orlando-Daytona Beach-Melbourne – 1.52 million (1.42%)
Noteworthy for the FIFA World Cup – Telemundo is not only headquartered in Miami, but it also has an owned and operated local station, WSCV, serving the Miami-Ft. Lauderdale area.
WORLD CUP HOST CITY INSIGHTS – ATLANTA
Like what you’re reading and want to see more? We’ve got the same insights for Atlanta – the third market for which we did a deep dive ahead of the 2026 FIFA Men’s World Cup.
Soccer interest in Miami-Ft. Lauderdale
Using 2023 data from the U.S. Census, MRI-Simmons, and Esri’s Market Potential Index, below is a table illustrating the percent of the DMA’s population who participated or is likely to participate in several soccer-specific categories. Also included are the respective indexes, highlighting the amount the DMA over-indexes relative to the general U.S. population.
| Category | % of Population | Index |
|---|---|---|
| Participated in Soccer/12 Mo | 3.87% | 123 |
| Watch World Cup Soccer | 6.58% | 123 |
| Watch International Soccer | 7.62% | 131 |
| Watch the U.S. Men's National Team | 4.51% | 126 |
| Watch the U.S. Women's National Team | 4.01% | 118 |
| Watch MLS | 5.85% | 120 |
Putting Miami-Area Zip Codes under the soccer microscope
With background on the DMA and the relationship of its residents to soccer, let’s now combine the two and dive a bit deeper by identifying key zip codes with residents who over-index in soccer-specific engagements.
United States of Soccer
Soccer’s time has come. To grasp the impact the World Cup will have, you must first get to know the American fans and their passion for the sport. Soccer isn’t a trend — it’s here to stay and it’s growing fast. Our report goes deep into the American soccer audience, shedding light on its demographics, characteristics, and the factors that most shape fandom.
Using similar data referenced above, below is a map of the Miami-Ft. Lauderdale DMA that highlights specific zip codes meeting the following criteria:
- Over-index in participating in soccer in the last 12 months
- Over-index in likely demand for watching the World Cup on TV
Of the 144 zip codes within the DMA, 100 (69%) meet the above criteria—more than double the percentage of other markets we’ve explored, thus far (Dallas 36%, Seattle 30%, Atlanta 15%). Notably, all are within 50 miles of Hard Rock Stadium (host of seven 2026 FIFA Men’s World Cup games), with the exception of 33034 (Homestead), which extends into Everglades National Park.
Curious which individual zip codes over-index most in both criteria? Check out the scatter plot graph below for more insight.
For ease of sorting and discovery, here are the top 20 zip codes for each category.
| Zip Code | 2023 Participated in Soccer/12 Mo (Index) |
|---|---|
| 33010 (Hialeah) | 202 |
| 33125 (Miami) | 198 |
| 33013 (Hialeah) | 197 |
| 33016 (Hialeah) | 192 |
| 33135 (Miami) | 191 |
| 33012 (Hialeah) | 190 |
| 33144 (Miami) | 187 |
| 33014 (Hialeah) | 169 |
| 33172 (Miami) | 169 |
| 33190 (Miami) | 168 |
| 33030 (Homestead) | 163 |
| 33174 (Miami) | 162 |
| 33035 (Homestead) | 161 |
| 33126 (Miami) | 160 |
| 33145 (Miami) | 158 |
| 33130 (Miami) | 156 |
| 33165 (Miami) | 153 |
| 33166 (Miami) | 153 |
| 33015 (Hialeah) | 152 |
| 33033 (Homestead) | 152 |
| Zip Code | 2023 Watch World Cup Soccer (Index) |
|---|---|
| 33034 (Homestead) | 182 |
| 33016 (Hialeah) | 170 |
| 33013 (Hialeah) | 164 |
| 33010 (Hialeah) | 163 |
| 33012 (Hialeah) | 162 |
| 33030 (Homestead) | 160 |
| 33125 (Miami) | 158 |
| 33144 (Miami) | 158 |
| 33135 (Miami) | 157 |
| 33166 (Miami) | 157 |
| 33014 (Hialeah) | 155 |
| 33172 (Miami) | 153 |
| 33182 (Miami) | 150 |
| 33018 (Hialeah) | 149 |
| 33145 (Miami) | 148 |
| 33015 (Hialeah) | 148 |
| 33130 (Miami) | 147 |
| 33175 (Miami) | 147 |
| 33101 (Miami) | 146 |
| 33174 (Miami) | 145 |
Searching for “2026 FIFA Men’s World Cup“
We’ve still got some time before the tournament kicks off in June of 2026, but it’s interesting to note the search volume trends within the Miami-Ft. Lauderdale area. Below is the volume of Google searches for “2026 FIFA World Cup” since January 1, 2022.
Two notable spikes in searches are in June 2022 and November-December 2022. The former was the period during which FIFA announced the host markets for the 2026 tournament. The latter is during the 2022 FIFA Men’s World Cup when searches were likely increased due, in part, to preview discussions around 2026.
The next notable spike in search volume is from when the full schedule of the 2026 FIFA Men’s World cup was announced.
Note: the embedded graph will not populate if you use Safari as your browser. To view the graph, click here.