Properties

With one foot on the field and one off it, our unique properties facilitate meaningful and authentic engagement with diverse soccer communities throughout North America.

 

Those varied connections across the player and fan journey result in high impact, performance-driven soccer marketing opportunities tailored to our brand partners.

Our properties are direct-to-community, providing turnkey access to thriving player and fan communities through a range of sponsorship opportunities for partners.

We create to connect, reaching and engaging consumers through unique in-person and digital activations customized for our brand partners.

We capture the disparate attentions of modern fan and player audiences by putting your brand at the heart of socially-led stories about the culture of the sport.

From pop-ups to full campaigns, we work with brands to take what our properties do best and white label the experience to meet your unique marketing goals.

Alianza

Premier Hispanic Soccer Program in the U.S.

Website

Alianza de Futbol provides Hispanic communities with the most prestigious local and national soccer programs in the country to help them fulfill their athletic potential and succeed in education, work, and life.

Alianza helps marketers authentically engage the highly sought-after Hispanic American consumer through their unique relationship to the world’s game.

  • Sponsorship and Activations
  • Youth and Adult Tournaments
  • Player Identification
  • Leagues, Camps, Clinics
  • Coaching Education
  • Content and Storytelling

Allstate sought to have an authentic program that resonated with the Hispanic marketplace and connected their brand to the improvement of the future, so it looked to Alianza de Futbol to deepen its commitment to Hispanic communities.

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Black Star

Cultivating Black soccer pathways & culture

Website

Black Star is facilitating the growth of soccer in Black American communities, providing players access to development pathways and cultivating soccer culture through real world and digital experiences.

Black Star engages brand partners to help provide unique opportunities for Black communities through purposeful activations that make a difference in the community.

  • Sponsorship and Activations
  • Youth Clinics
  • Player Identification
  • Community Pickup
  • Fan Experiences
  • Content and Storytelling

As Paramount+ has rapidly increased their investment in soccer through U.S. media rights acquisitions, they were also looking to support initiatives that drive social impact in grassroots soccer communities.

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The Soccer Collective

North America's social creator community

The Soccer Collective is a bespoke creator network and engagement pod of social publishers, influencers, and athletes working together to promote original content and storytelling around the North American soccer experience.

The proprietary network gives brands an authentic voice in real soccer communities to reach millions organically, natively, and contextually in English and Spanish.

  • Social Media Marketing
  • Influencer Marketing
  • Creator Co-Creation
  • Distribution and Amplification

With all eyes on the growth of soccer in North America, the original soccer apparel brand was looking to localize digital and social content to increase the brand's visibility while aligning with their global brand identity.

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The Association

League for cultural leaders & influencers

Website

The Association is an experiential soccer league built for a community of brands, creatives, and influencers to play and enjoy the game through self-expression on and off the field.

The Association brings together a unique community of tastemakers, celebrating a shared love of the sport for marketers to tap into.

  • Sponsorship and Activations
  • Leagues
  • Tournaments
  • Parties
  • Influencer Marketing

BodyArmor sought to build awareness and authentic engagement with the diverse local soccer community of Los Angeles through The Association, our soccer league that celebrates sport, culture, and the people that make the game vibrant

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Footycon

Curated event where soccer, culture collide

Website

FootyCon is a celebration of soccer and the ideas and creativity it inspires, with curated events and one-of-a-kind collaborations between leading and niche brands pushing the boundaries of soccer culture.

FootyCon engages the modern fan through fashion, music, art, and beyond, helping partners authentically connect through soccer’s emerging culture.

  • Collaborations, Sponsorship, and Activations
  • In-person and Digital Festivals
  • Parties
  • Pop-up Shops
  • E-commerce
  • Content and Storytelling